Evolution Surgical engaged us to lead a complete refresh of their brand look and feel to accurately capture what they do for the spine industry. This work included a website “makeover,” as well as updated content.
During the pre-production stage, we put together a presentation with a website layout, story board and shoot list.
Production: we shot over four days in the operating theatre, their head office in Sydney, manufacturing site and warehouse. The Medical Sphere production team consisted of two cinemaphotographers (with specialist audio and lighting skills) and a registered nurse directing the shoot and obtaining consent. We used nano lights to create their brand colours and we shot on 4k using cinema cameras.
Post-production: Medical Sphere created two final videos and professional photos including head shots, product photography and action shots. The video and photos feature across Evolution Surgical’s website and other communication channels.
Website: their existing website was re-designed to ensure users could easily navigate the site. A product portfolio was added with the functionality for spine surgeons to request more information. We also designed and added a team section, about us and a careers page.
“Us getting to know them well during the pre-production stage certainly paid off. It is now a user-friendly experience; you can go to their website it is clear what they do, and the content accurately captures their important work for the spine industry.” Emily Galea (Founding Director of Medical Sphere).
