Dr Mike Selby Case Study

January 28, 2025
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Dr Mike Selby (Spinal and Orthopaedic Surgeon) approached us to do a full rebrand and showcase his impactful work. Our services included branding development, content production, social media management, copywriting, and website development.  

During the pre-production phase, we planned the project with a detailed presentation outlining the website layout, storyboard, and shoot list. The production phase involved a four-day shoot in Dr Selby’s operating theatres and clinic rooms in Adelaide, with a team of experienced cinematographers and a registered nurse ensuring a smooth shoot. We utilised advanced equipment and techniques, such as 4k cinema cameras, to capture high-quality videos and photos. 

In post-production, we edited footage and curated final engaging videos and professional photos showcasing Dr Selby’s work and expertise. These visuals were strategically incorporated into his website and social media platforms to communicate his message effectively. 

The website was designed to provide a user-friendly experience for patients and families, with online guidelines and forms allowing easy navigation for referrers.  

Emily Galea, CEO of Medical Sphere, states “a well-designed website in the medical industry is so important to facilitate patient communication and streamline the referral process.”  

The Medical Sphere thoroughly enjoyed collaborating with Dr Mike Selby, Ms Bernita Frick (Practice Manager) and the team, gaining valuable insights into Mike’s career in spine surgery, and delivering a successful rebranding project that highlights their expertise and dedication to patient care. 

If you need a website and/or updated content, get in touch with us

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