Copywriting

Medical Sphere write medical copy for a variety of formats and audiences including websites, patient information pamphlets, articles and social media platforms.

The evolving digital world continues to have a huge impact on how health information is shared. The Global Digital Overview Report (2023) says two thirds of the entire population are currently connected to the world wide web. As much as the medical industry can find this frustrating, the fact is patients and referrers are looking you up and seeking advice online.

The healthcare system is struggling, it is complex, daunting and unfamiliar too many. At Medical Sphere we develop written information to help your patients and inform referrers. Writing for the web and “laymen” is very different to a degree in healthcare. Additionally, you have very important information that you need to convey on an online platform.

The advantages to using our team to help with your copy, include:

Our strong familiarity with the Australian Health Practitioner Regulation Agency (AHPRA) guidelines;
We put written information through a readability checker;
Our team are very familiar with medical terminology and we have an extensive research and analytic background;
Wording to improve search engine optimisation; and
We appropriately match footage (video and images) to a caption that conveys your intended message.

Reference

Meltwater and We are Social (2023). Digital 2023 Global Overview Report. London.