81% of Australians are active on social media (Digital Global Overview Report, 2023). For healthcare professionals, this presents a powerful opportunity to connect with patients, share accurate medical information, and establish a digital presence that clearly communicates your expertise and area of practice.
But in healthcare, social media involves more than just posting online. With strict AHPRA regulations, patient confidentiality requirements, and the need to protect your professional reputation, navigating social platforms requires care and compliance. That’s where we come in—to help and support you every step of the way!
At Medical Sphere, we specialise in compliant, strategic social media management for the healthcare industry. Our team blends decades of clinical knowledge with creative expertise to help you communicate online—ethically, effectively, and in alignment with your brand.
Before any content goes live, we lay the groundwork with a tailored social media strategy designed specifically for you. We define your unique value proposition, shape your brand messaging and tone of voice, and pinpoint your target audience(s).
From setting content goals and KPIs to planning asset creation and managing patient feedback, every detail is covered. We also build a clear content timeline, prepare for potential issues, and schedule regular performance reviews to ensure your strategy evolves as your practice does.
Once your strategy is set, we take care of everything—from content creation, caption writing, hashtag research, scheduling to community management and reporting.
Meltwater and We are Social (2023). Digital 2023 Global Overview Report. London.
