We partnered with Dr Basel Masri and his team to develop a comprehensive brand and digital presence that reflects his professional expertise and builds meaningful connections with patients and referrers. Our work spanned from brand identity and website design to professional content creation and social media strategy.
Logo Design
We delivered a complete logo package built on audience and industry insights. Three unique concepts were developed, refined through three rounds of revisions, and finalised for use across digital and print.
Brand Identity
We created a full brand kit including logo usage guidelines, colour palette, typography, and business collateral such as letterhead, email signatures, business cards, appointment cards, patient information sheets, flyers with QR codes, and social media templates.
Website
We designed and developed a modern, fully responsive website with improved UX, SEO optimisation, and seamless integration with Dr Masri’s social channels and the Wakefield Group network. The site features professional photography, clear calls to action, and easy navigation for patients and referrers.
Social Media Management
We established Facebook and Instagram channels, delivering over 12 posts (feed and stories), a monthly content calendar, two hours of community management, performance reporting, and training for Dr Masri’s team.
Content Creation
Our team directed and produced professional photo and video content to capture high-quality imagery for the website, social media and other print collateral such as rehab guides and flyer.
Google My Business
Through this collaborative process, we built a cohesive digital foundation for Dr Basel Masri that authentically represents his expertise and patient-first approach. The unified brand identity, optimised website, and engaging social media presence have positioned him for ongoing growth, visibility, and trust within his medical community.
Project Gallery
Quote from Ms Emily Galea
Collaborating with Dr Basel Masri and his team was both inspiring and enjoyable! From the very beginning, it was clear that our shared aim went beyond creating a brand—we wanted to build a digital presence that genuinely reflects his expertise in treating upper limb conditions, his compassion, his collaborative approach to care, and his commitment to patient-centred decision-making. The result is a cohesive and professional identity that supports trust, connection, and growth across every touchpoint.
I look forward to continuing our collaboration with Dr Masri and his amazing team, and to seeing his practice evolve and grow in the next stages!
I look forward to continuing our collaboration with Dr Masri and his amazing team, and to seeing his practice evolve and grow in the next stages!
Emily Galea,
Founder, Medical Sphere
