GE Healthcare, a global leader in medical technology, pharmaceutical diagnostics, and digital solutions, partnered with Medical Sphere to showcase the OEC3D, a state-of-the-art 3D/2D intraoperative imaging C-arm. Designed to provide precise, efficient imaging, the OEC3D enables clinicians to visualise anatomical structures during diagnostic, interventional, surgical, and endoscopic procedures.
For this project, we filmed the OEC3D in use with leading spine surgeon Dr Mike Selby in Adelaide.
Dr Selby shared his insights and experiences, demonstrating the device’s value in real-world clinical settings.
Our approach included:
- Video interviews for GE Healthcare’s educational platform, giving other specialists an in-depth understanding of the device.
- Short-form social media clips highlighting key insights.
- Professional photography for printed collateral.
- A custom soundtrack paired with high-quality footage to enhance storytelling.
Behind the Scenes
By combining expert insight, meticulous planning, and professional production, this project delivers valuable knowledge to healthcare professionals considering the OEC3D in their own practice.
