We collaborated with Mr Naveed Alam (Thoracic Surgeon at East Melbourne Heart and Lung) and the team at St Vincent’s Hospital to develop a website for a condition called Slipping Rib Syndrome (SRS).  

Target audience(s):  

1. Australian and International patients with SRS considering surgical treatment with Mr Alam and; 

2. Referring clinicians.   

With, an increasing number of referrals around the world to Mr Alam and team for this condition, it was decided to develop a standalone website. The design was carefully planned to ensure consistent branding with the East Melbourne Heart and Lung page (containing other specialists) and the right synergy between both websites to ensure patients and referrers can easily navigate.  

Medical Sphere services included copywriting, professional photography, website development, medical diagrams to highlight normal anatomy of the ribcage, the effected area in patients with SRS and post-surgery.