We partnered with Dr Andrei Diacon to create a modern brand and digital presence that reflects his expertise as a Melbourne-based Orthopaedic Surgeon specialising in shoulder and knee conditions.
Our work focused on developing a distinctive brand identity, patient-centred website, and professional photography, positioning Dr Diacon around his conservative-first approach, joint preservation, and helping patients return to the activities and lifestyle they love.
Branding
We developed Dr Diacon’s logo and complete brand identity, supported by a suite of branded assets including his business card and email signature.
The brand balances clinical expertise with a modern, approachable aesthetic, creating a professional and trustworthy identity without feeling overly clinical. The visual language reflects his expertise across shoulder and knee surgery, while communicating his focus on movement, rehabilitation, and quality of life.
The new identity was designed to create a consistent and cohesive presence across his website, digital channels and patient communications.
Website
We designed and developed a custom WordPress website that brings Dr Diacon’s new brand identity to life while making complex orthopaedic information easy to understand.
The website was structured around his key areas of expertise, guiding patients through their conditions, treatment options, and potential pathways to recovery. A strong focus was placed on non-operative management, joint preservation, and surgical treatment, helping patients better understand their options before taking the next step.
The website also provides referring healthcare professionals with clear information about Dr Diacon’s clinical expertise and referral pathways, alongside basic SEO optimisation to support search visibility.
User Experience
Every aspect of the website was designed around creating a clear and reassuring experience for both patients and referrers.
Accessible educational content, intuitive navigation, and clear calls to action help patients understand their condition and treatment options without unnecessary medical terminology, while reinforcing Dr Diacon’s conservative-first approach.
The website also provides GPs, physiotherapists, and allied health professionals with straightforward access to relevant clinical and referral information.
Professional Photography
To complement the new brand and website, we planned and delivered a professional photography shoot to create an authentic image library for Dr Diacon’s ongoing communications.
The photography captured Dr Diacon across professional and clinical environments, balancing clinical expertise with his approachable personality and creating imagery for use across his website, social media, and other practice communications.
Project Gallery
Ongoing Support
Medical Sphere continues to provide ongoing website maintenance and technical support, ensuring Dr Diacon’s website remains secure, up to date, and performing at its best as his practice continues to grow.
