In the medical and healthcare space, social media is about more than posting content – it’s about building trust, sharing expertise, and engaging with your community. Clear reporting is essential in helping us guide strategy, understand what’s working and demonstrate impact.
As part of our social media management, we review performance regularly, tracking metrics such as reach, engagement, profile visits, and website clicks. These insights allow us to refine content and adapt strategy to best support our clients’ goals.
Case Study – The Ortho Clinic, Melbourne
We’ve been working closely with the team at the newly opened Ortho Clinic and have already seen strong early results. Since launching their Instagram account, views have increased by 201% between reporting periods (September–December), with follower growth up by 116%. Engagement has also been encouraging, with over 400 interactions and close to 50 link clicks through to the website. Our focus has been on steady, organic growth through community engagement, Reels, and content that highlights the team and surgeons behind the brand.
Case Study – Dr Basel Masri, Adelaide
Over an eight-week period, @dr.baselmasri’s Instagram account experienced steady and meaningful growth, with followers increasing by 11.7% and total views rising by 283% (from 3,291 to 12,613). A consistent mix of posts, Reels and Stories focusing on conditions treated and behind-the-scenes clinic content drove strong visibility, reaching over 400 accounts and generating 260 interactions. With more than a quarter of reach coming from non-followers and growing website clicks via Link tree, the account is successfully expanding beyond its existing audience while maintaining high engagement from its core community.
What’s Included in Our Social Media Package
Our social media packages are designed specifically for medical and healthcare clients, balancing professionalism with approachability. Each package includes:
- Content planning and strategy aligned with clinic goals
- Creation and scheduling of posts (including Reels, images, and Stories)
- Community engagement with local businesses, healthcare providers, and peers
- Monthly performance reporting with clear insights and recommendations
- Ongoing optimisation based on results and benchmarks
Looking Ahead
Regular reporting ensures social media is not only visible but also measurable and actionable, providing clear insights for ongoing strategy and continuous improvement.
If your clinic is looking for social media management in 2026, we’d love to help you create content that builds credibility, engages your audience, and drives results.
Email us at [email protected] to start your social media journey today.